THE SKATERS ALLIANCE
David G. Miles Jr.
November 11, 2005
MASTER PLAN FOR SKATERS' ALLIANCE
The following is an executive summary for plans created by David Miles Jr. to develop
the recreational and fitness skating experience on a national scale. This plan involves
creating a national network of membership based, skating clubs that focus on the
recreational and fitness aspects of the sport. This network of clubs will be the
foundation of the effort to develop recreational and fitness level roller skating and
inline skating to the same level of cycling, running and other popular recreational
activities that have share mainstream level status throughout the United States
WHO IS THE RECREATIONAL SKATER
The recreational skater is the person who occasionally straps on the skates and makes a
couple of laps around the park or roller rink. They are that person who bought a pair of
Rollerblades a few years ago and skated in them five times. They are the family looking to
share an afternoon experience together. The recreational skater is the one most likely to
take a lesson. It is at this point where the recreational skater can see the fitness level
WHO IS THE FITNESS SKATER
The fitness skater is skater who has taken the sport beyond the recreational realm. The
fitness skater uses skating as an exercise regiment. They skate to work. They skate to
school. They are health conscious individuals who enjoy the unique experience of skating
over a distance. Many fitness skaters use skating as a cross-training element especially
to avoid the jarring effect running and jogging can have on the knees.
Fitness skaters are not racers. While the fitness level skaters make up the huge
majority of numbers in major road skates around the country, they tend to go more for
their best personal time more than to win the race. They are goal oriented, meaning their
goal is to finish the race.
This Rec/Fitness development plan is based on developing the outdoor skate experience
in every city. It is built on the success seen in California, New York and other cities
where the public has safe, closed off area to enjoy skating. In San Franciscos
Golden Gate Park, a 1.5 mile section of Kennedy Drive is closed to all automobile traffic
on Sundays. This gives the fitness and recreationally minded individual the opportunity to
skate, bike, run or otherwise use the asphalt as a recreational resource. In New
Yorks Central Park the same is done on Saturdays and Sundays. Our plans would
involve implementing road closures for recreational use in every city and then use those
facilities to present skate related events and programming. The term "recreational
asphalt" will become a positive concept for Recreation and Parks Departments nation
ROLE OF THE SKATERS ALLIANCE AS UMBRELLA ORGANIZATION
The role of the Skaters' Alliance is to empower the local groups give them the support
to grow. Under this plan, the paid and registered members of the local skate club are
automatically members of the Skaters Alliance. With the average club membership fee at
$25.00 per year, the local group would keep $20.00 in their treasury and give $5.00 to the
The Skaters Alliance will act as a supporting partner with the local clubs and teams
that join. The Alliance will help local groups to organize, promote and present skate
related events that will build their clubs and teams. We will help them get accident and
liability insurance so they can leap through the legal hurtles that often block progress
in our sport. We will show them how to develop a campaign to create road closures and use
these kind of campaigns to develop membership and generate positive media exposure for
their local efforts. The Skaters Alliance will be the vehicle through which the skate
industry can support local clubs and activities on a national level.
ACTIVITIES OF LOCAL CLUBS
Weekly skates, local parades, group road trips to other cities are some of the
activities the local groups will present. As these local groups develop, they will lead
the efforts to establish the outdoor experience in their city. Local club members will
form "Skate Advisory Committees" that will represent skate issues directly with
the local City Council or Board of Supervisors. These "SACs" will work to
take skating out of the "toy vehicle" realm and put it in the class of
THE VENTURING PROGRAM
Venturing is a branch of the Boy Scouts Of America, but there is no camping or knot
tying. Venturing was specifically designed to accommodate the city dweller. It is aimed at
the urban youth and designed to provide urban activities that effect youth in a positive
way. They also have a branch of the Boy Scouts in nearly every city in America
We have had a relationship with the Venturing Program since 1987. The Golden Gate Park
Skate Patrol in San Francisco is a Venturing Crew. This allows the group to operate as a
skate program that fosters a positive attitude for our young members. As Venturing Crew
#582, they have created circumstances that have proven to be ideal in providing positive
role models for youth through skating.
The Skaters' Alliance will work with Venturing to connect with the local skate clubs
and teams who wish to create more skating venturing crews. Through this kind of
interaction, Alliance affiliates can provide the leadership to execute skate programming
youth that allows them to help people, live healthy and make a positive contribution to
the community through skating.
PRESIDENTIAL SPORTS AWARD PROGRAM
We plan to stress the health benefits form skating, especially towards youth but
towards everyone in general. The Presidential Sports Award program was developed by the
Presidents Council on Physical Fitness & Sports in 1972 in conjunction with
national sports organizations and association. Its purpose is to motivate all Americans to
become more physically active throughout life, and emphasizes regular exercise rather than
outstanding performance. The challenge of the Presidential Sports Award is to make a
commitment to fitness through active and regular participation in sports and fitness
Earning the Presidential Sports Award means that you have put in time and effort to
meet the challenge of personal fitness. The Award recognizes this achievement, and the
fact that you are part of a nationwide effort toward a healthier, more vital America.
Anyone age six (6) or older is eligible to participate in the Presidential Sports Award
program. The completed fitness log(s) of all participants between the ages of 6-13 must be
signed and verified by an adult
The Presidential Sports Award involves many sports including roller skating. To earn
the award a participant must at least skate minimum 50 hours; no more than 1 1/2 hours
credited daily. This creates the framework for an introductory level fitness skating
program that can be implemented through the certified instructors, member clubs and member
The award consists of the following:
- A certificate of achievement from President Bush, personalized with your name and
suitable for framing.
- A letter of congratulations from the Co-Chairman of the President's Council
suitable for framing.
- A blazer patch (embroidered emblem) signifying the sport or fitness activity.
ROLLER RINKS AS "CLUB PARTNERS".
There is at least one roller rink in every metropolitan area throughout the United
States. Skate clubs can be connected nationally through a network of roller rinks Our plan
is to create a situation where local the roller rink becomes a resource and an indoor base
for the local outdoor skate club. As the roller rink partners up with the local outdoor
skate club, it becomes the portal through which the recreational and fitness skater makes
the transition to a more serious, competitive level skater. The local roller rink will
become the link between the outdoor clubs and the higher levels of inline racing, and
artistic dance .
ROLLER RINKS AND SKATE SCHOOLS AS COMMUNITY BUILDERS
As we push forward in cities to create outdoor skating areas and road closures, there
will be an opportunity for skate rental. This gives the local rink operator and local
member club to work together with the local City government or Recreation and Parks Dept.
and develop the outdoor skate experience. The same is true for those who operate skate
schools through the country. This kind of interaction will create a beacon for all those
potential individual skaters to join with us in our efforts build our sport.
MEMBER CLUB BENEFITS
The Skaters' Alliance is a collective of some of the most dedicated and creative people
to ever put wheels on their feet. Member club are backed and supported by the resources
and experience of the Skaters' Alliance organization. Member clubs will be able to expose
their members to the larger world of roller skating including roller hockey, artistic
roller dance and racing . Through the Skaters' Alliance, the recreational and fitness
class skater will have the opportunity to branch out and expand their skating to the
WEB SUPPORT FOR MEMBER CLUBS
The Skaters' Alliance website will be a great resource for both local clubs and the
individual members. Every member skate club that already has a web site will have a link
on the Alliance site. Every member club without a web presence will be provided space to
represent themselves on the Alliance site. Members will be able to maintain an e-mail
address as username@SkatersAlliance.org We will
create e-groups where skaters can post information, comments or ask and answer questions
We will stream video on the site and develop a web based skating show stream it over the
internet worldwide. The Skaters' Alliance website will be the focal point of
communications for the Rec / Fitness skater.
LIABILITY INSURANCE FOR MEMBER CLUBS
Through our affiliation with Venturing, we will be able to provide local member clubs
liability insurance for sanctioned club activities. The Member Club Director will make a
request for insurance in writing to the Skaters Alliance describing the activity, number
of participants, safety precautions and other details. Upon approval, the activity will be
given a sanction and the necessary entities will be listed as "additionally
insured" on the insurance certificate and that certificate will be sent to the member
club Director. This will make it possible for the smaller events to be successful like
local races, skate-a-thons, local roller hockey tournaments, dance skating competition or
INDIVIDUAL MEMBER BENEFITS
All individual Skaters' Alliance members will receive a quarterly newsletter with
information of the latest roller happenings complete with photos and events calendar.
All individual Skaters' Alliance members will have to option to purchase low cost
accident insurance coverage while participating in sanctioned Skaters' Alliance events.
All individual Skaters' Alliance members will receive a membership card that will
entitle them discounts from supporting skate companies and manufacturers at local roller
rinks, skate shops.
LOWER EVENT ENTRY FEES
All individual Skaters' Alliance members will pay at least 10% less on entry fees in
Skaters' Alliance sanctioned events.
NATIONAL CABLE ACCESS FOR SKATE TELEVISION
New York, San Francisco, Sacramento and Houston are all cities where skaters have taken
advantage of the cable airwaves to produce skate oriented programming. Nearly every major
city in the United States has public access television. The service is free. We will
create an "underground network" promoting skate related television programming
nationwide using the network of skaters, clubs and roller rinks.
Event marketing will be a major component in the effort to develop the grass roots of
the skate community. The Skaters' Alliance will produce, promote and market events like
the Skate Against Violence BladeWalk. This will allow the Alliance to partner with well
deserving and powerful nonprofits to bring out thousands of new potential members. It will
also provide a source of funding to support our efforts. These participants represent a
highly valued target market for skate and fitness related companies as well as many other
corporate entities. We will promote and market existing Skaters' Alliance events that span
the range of skating's disciplines including the highest levels of speed skating, roller
hockey, artistic dance and more.
Through the events, we will show the rec/fitness skaters the ladder where they can
skate to the top in the different disciplines of skating. The Alliance will also address
issues and needs of supporting companies, sponsorship, fundraising and media exposure.
THE SKATE AGAINST VIOLENCE
The Skate Against Violence Campaign is an effort to strongly raise awareness of the
positive aspects skating can bring into the lives of youth and give young people a fun,
healthy alternative they can enjoy. Skaters' Alliance member clubs and rinks will collect
old inline and conventional roller skates. Club members will take the best of these skates
and replace the wheels, bearings and laces. This will make the skates as good as new. The
skates will be donated to recreation centers and after school programs in the communities
of the participating local clubs. This will put skates on young people who can't afford
skates. It will also position the Skaters' Alliance and its local affiliates as community
builders in the public eye and thus an asset to American society. Most importantly, this
is a way to let inner city or low income youth that can't afford a $200.00 pair of skates
experience the joy skating and benefit from a healthy skating lifestyle. This can have an
enormous impact on people who will benefit from the social interaction and the physical
conditioning skating will bring into their lives.
THE SKATE AGAINST VIOLENCE BLADEWALK
The Skaters' Alliance will present a promotion that involves scooters, skaters, runners
and walkers in a community oriented fundraising event. The event is called the Skate
Against Violence Bladewalk. It is a fun & fitness, family oriented event that raises
funds for local nonprofits and the local skate affiliate of the Skaters' Alliance. It will
be held first in one major city and over time grow into other major cities in the United
For the BladeWalk, thousands of scooters, skaters, walkers and runners will be out
seeking pledges from parents, neighbors, friends and businesses for each lap they can
scoot, skate, walk or run around a 5 kilometer course. Other elements of the event include
the inline races, demo team performances, aggressive inline skating, freestyle dance
skating, and roller hockey. The venue will feature "sponsor pavilions" that
represent platinum level sponsorship along with an expo area for local and lower level
"Working Together To Reach A Common Goal"